Why outsource to SEO experts in the Philippines? Why do SEO at all?

The answer is website traffic. Traffic is the lifeblood of any business with an online presence. The higher your website’s ranking is on Google, Bing, and other search engines, the more visitors and conversions your website will have.

Table of Contents:

• What SEO Experts in the Philippines Can Do for Your Business
• When to Outsource to an SEO Expert in the Philippines
• Important Considerations Before Outsourcing an SEO Specialist
• Choosing an SEO Specialist
• Why Should You Outsource SEO Experts in the Philippines?
• SEO Expert Philippines: Benefits of Outsourcing
• How SEO Experts in the Philippines Help Businesses Cut Costs & Increase Profitability
• Current SEO Industry Trends
• Outsourcing Mobile SEO Services
• Search Engine Optimization Experts in the Philippines
• Getting Started on Building Your Outsourced SEO Team in the Philippines

What Is SEO?

Search engine optimization or SEO is an internet marketing strategy that optimizes websites into ranking high on search engine results pages (SERPs). 

Search engines control if your site will be readily accessible on the first page. They rank content according to its quality and relevance. As such, SEO experts consider certain factors for ranking high. These factors include making sure the website has a suitable anchor, navigability, and of course, content relevance.  

New technology and algorithm changes influence webpages’ rankings. For example, Google is increasingly using machine learning for mobile-first indexing, personalized search, and local and voice search. So having an SEO expert that will optimize your content by adapting it to Google’s constantly-changing algorithms makes sense.

But Why Outsource to SEO Experts in the Philippines?

The Philippines produces thousands of highly-skilled SEO professionals every year —many of whom end up working for established service providers serving global clients. Along with India, the Philippines was one of the earliest providers of outsourced services in the world, and its business process outsourcing (BPO) industry is one of the most mature and established. SEO experts from this industry can deliver tailored and relevant marketing strategies that will help you raise brand awareness by enhancing your website traffic.

What SEO Experts in the Philippines Can Do for Your Business

SEO experts from the Philippines can help you establish a marketing plan composed of social media, paid advertisement, search-engine-optimized strategies, and customer journey analysis.

Social Media Marketing

Social media marketing can give you the opportunity to promote your product and services while raising brand awareness. Platforms like Instagram, Facebook, and LinkedIn can complement a sound marketing campaign as people spend most of their time on these sites. 

Social media is a popular marketing method as it can help track potential and existing customers. In fact, some businesses choose social media marketing over email marketing, using social media to post promotions and attract subscribers.

Social media can also help you build a loyal audience as people tend to save and share posts regularly. With a 3% conversion rate, this marketing tool encourages quick and easy purchases on products and services. And with the right content, a new brand can become mainstream overnight.

On the flipside, a brand’s reputation can be destroyed by a single customer complaint. Because of this, your marketing campaign should encompass a wide array of channels —planned and conducted by an SEO expert. Aside from being cost-effective, SEO experts in the Philippines understand the importance of implementing multiple marketing strategies and making customer satisfaction the top priority, regardless of the channel.

Pay-Per-Click

Pay-per-click (PPC) is paid advertising that promotes businesses and boosts rankings in the ‘Sponsored Ads’ section of search results. This section is displayed prominently above and to the right of regular listings on the search engine’s results page.

With PPC ads, you have to pay a fee every time a potential customer clicks your ad. A knowledgeable SEO expert will create a PPC campaign where the amount of conversions approximates the amount of clicks. That way, you’ll have a profitable ratio that will bring in revenues to support your company’s growth.

Organic listings usually outperform PPC campaigns over the long term. PPC ads, however, have quicker conversion rates. But this doesn’t mean that PPC ads are not foolproof; many people tend to ignore paid ads and display/banner ads. That’s why a PPC campaign combined with organic SEO can help you reach more customers in the shortest amount of time.

SEO Experts Philippines: Search Engine Friendly Web Design and Development

Some startups don’t make SEO a priority when building an online presence. Creating an SEO-friendly website from the start paves the way to gaining more exposure, thus more chances of converting visits into sales.

SEO experts from the Philippines often work with a team of web developers, graphic designers, content writers and other marketing professionals. The SEO team understands the need to engage page visitors quickly and keep them interested by creating an organized, engaging and professional website. They work together to create an SEO friendly website that will have:

• Unique and relevant content
• Proper website format
• Adequate use of keywords
• Well formatted URLs
• Fast loading web pages
• Unique images optimized for the web

Customer Journey Analysis

The customer journey is the path of interactions an individual has with your brand, product and/or services. SEO professionals study the customer journey to deliver tailored and relevant marketing strategies that will help you develop a unique and compelling customer experience.

First-party data is.the information marketers collect from their customers’ journey. Analyzing this type of data is a powerful marketing tool. Although you can create a successful marketing campaign by basing it on first party data, you should also consider predictive data and marketing trends.

Predictive marketing is the practice of collecting information from customer datasets to determine a pattern and predict future outcomes and trends. It is an effective marketing tool that can help you anticipate customer needs and reactions to marketing initiatives.

Customer recognition is another important tool that SEO experts consider in their marketing campaigns.  It is the acknowledgment shown to individuals or other businesses who buy your products or services. Incorporating this tool into your marketing campaign can help you keep a loyal and engaged customer base.

SEO Experts Philippines: Creative Services/Content Creation

Search engines will always promote high quality content over spam or so-so content. If your content is irrelevant, spammy or tepid, people won’t pay attention. Two viral videos or images are not enough; you must create great content consistently to attract traffic, retain customers and boost conversions.

SEO experts in the Philippines provide content creation and creative services like graphic design and animation. SEO providers work with writers, subject matter experts, content managers, animators/illustrators, videographers and video editors to create optimized content for pages and social media channels.

When to Outsource to an SEO Expert in the Philippines

Few firms are equipped with the tools to realize predictive and traditional SEO campaign objectives. Most rely on partnerships with third parties that have the skills, expertise and resources to drive truly transformational marketing. Globalization has broadened options for businesses, and smart decision makers understand that it makes no sense for geographical boundaries to limit their search for SEO expertise.

The question for most companies is to make a case for outsourced SEO based on their unique needs. You can either hire an in-house SEO team, outsource online marketing, or create a team where you can have the best of both worlds. It all depends on your objectives, requirements and available resources.

Goals and requirements change, and your decision to outsource not only depends on what’s happening now, but also on long-term factors like business model, talent availability, and budget:

Business Model

Digital marketing is important for any business with an online presence, but it is critical for online retailers and businesses that depend entirely on digital marketing strategies to survive. Effective SEO implementation is mission-critical for e-commerce brands, for example. These types of businesses are more likely to need an in-house team, although outsourcing SEO to the right partner can be equally beneficial.

Talent Availability

Most web developers are trained to build SEO-friendly and responsive websites that are optimized for mobile browsing. But it is rare to find developers who are also SEO experts — that is, someone who implements the right strategies to make web pages rank high on major search engines.

• Specific skills are required for website optimization

Take a close look at your current marketing team and list each person’s capabilities. You may already have people with some fundamental SEO skills who just need a lead to bring the team together.

• It helps to think in the long-term

Do you have plans of bringing more people on board in the next few months? What about expansion into new products/services or locations? Do you have the resources to recruit and maintain an in-house SEO team?

If you plan to outsource SEO in the Philippines, identify the required input from your HR, IT, creative and other departments. Compare the talent and support needed to run in-house and outsourced SEO to determine the impact on the bottom line.

Budget

Before vetting potential SEO vendors, you must first consider the costs associated with a successful SEO campaign. Cost is always a critical consideration for small and midsize enterprises (SMEs) and corporations, and is usually the leading reason why companies outsource SEO expertise abroad. 

An average online marketing professional working full time will cost about $65,000 a year or more. It’s uncommon for one person to have all the required skills, and you are probably going to need 2-3 people to run effective marketing campaigns. This can easily cost up to $200,000 per year. The cost can be lower, of course, for industries with low competition or highly localized industries. Unless SEO agency fees exceed $15,000 per month, building an in-house SEO team doesn’t make financial sense.

Hiring in-house employees means a lot more than paying a salary. In addition to upfront costs, it involves recruitment, oversight, support, paperwork, training, taxes, health care, reward and retention. Having a well-oiled HR department puts you ahead of competitors in this case. Otherwise, an established SEO service provider from the Philippines can work with you and tailor services to your goals and budget.

Important Considerations Before Outsourcing to an SEO Specialist

Building a website with a strong SEO foundation will not only increase traffic and conversions, but will also save you time and effort in the long run. But before you invest in an SEO expert, you should first take in account some important considerations:

1. You need to determine whether you’ll hire a local or international expert. 

In a competitive market, businesses shouldn’t limit their hiring options locally or even nationally when alternatives are available. SEO experts are essentially location-independent and can work from anywhere. A popular, cost-effective option is to outsource an SEO expert from the Philippines.

It takes a considerable amount of time for SEO experts to increase rankings on search engine results pages and thus become profitable. If you can’t wait that long and need quick results, consider other digital marketing tactics such as pay-per-click advertising, email marketing, and social media marketing. But as SEO is a long-term strategy that will complement your other marketing tactics.

2. You need experts that will create high-quality content.

Building a high-quality collection of blog posts on your site will help boost rankings and make it easier for search engines to rank target keywords. One high quality blog post per week trumps five low-quality posts anytime. What content will you create regularly? Do you have people assigned to create content or will this be assigned to your outsourced SEO expert from the Philippines?

If you hire an SEO specialist from the Philippines, they will monitor and protect your ranking, which will improve your revenue. Ultimately, businesses must figure out the total cost of SEO outsourcing to determine an appropriate return on investment (ROI).

3. Make sure you outsource white hat SEO experts.

SEO experts from the Philippines either freelance or are employed by companies as contract or full-time employees. Most of the SEO offered by vendors in the Philippines are white hat SEO, which means that they use safe strategies and techniques to improve your search rankings on search engine results. However, there are exceptions to the rule. Some SEO experts from the Philippines provide bad quality services by using outdated and questionable techniques, such as spinning content and posting spam on forums and blogs.

If you want to find the right fit, you must do your homework before outsourcing: make sure you research the market and compare all possible prospects.

Why Should You Outsource SEO Experts in the Philippines?

The Philippine outsourcing industry has evolved to provide diversified business process services. What was once dominated by contact centers has since expanded to include higher-value knowledge solutions. Today, the Philippines remains one of the top outsourcing destinations in the world for digital marketing and SEO services.

The Philippines has a large workforce composed of young, highly educated professionals with excellent English communication skills. Labor and operational costs are lower in the Philippines than in North America and Europe, and the country has better cultural compatibility with the West compared to other locations.

The local government has ramped up infrastructure spending in 2017 to boost economic growth and support the outsourcing boom. Introduction of the K-12 education system, public-private training partnerships and undergraduate BPO preparation courses also aim to help graduates become more competitive in the global marketplace. With a large, upskilled talent pool, global clients can benefit from accessing SEO experts from the Philippines.

SEO Expert Philippines: Benefits of Outsourcing

SEO outsourcing to the Philippines has many benefits for businesses of all and sizes.

Lower costs

Cost is still the main reason companies outsource digital marketing services. Upfront costs associated with offshore SEO vary, and the costs for big projects can be significant. But SEO experts in the Philippines provide high-quality results at a fraction of what you would spend on local professionals..

English proficiency

Most Filipinos speak English as a second language, and it’s widely used in business and government. English is taught in schools from pre-K to university, and college graduates have outstanding English skills.

Strong social media marketing

According to a Statista Report (2022), the Philippines is the social media capital of the world, with a large portion of the population active on sites like Facebook, Twitter, YouTube and Instagram. SEO professionals in the country have in-depth understanding of social media marketing and know how to leverage it to increase conversions in different niche markets.

Access to top SEO specialists and expert teams

SEO experts in the Philippines are used to working closely with international brands and in-house teams. If you need to build a large team of SEO experts for an urgent project, your outsourcing provider can quickly on-board the talent you need. And if you need to restructure or downsize, contract workers are also available.

Deep talent pool

Thousands of Filipinos graduate from college every year, adding to the pool of experienced professionals. A significant percentage of graduates end up working for IT and BPO companies. In addition, the threat of artificial intelligence has led to extensive employee training, thus creating a specialized workforce.

Cultural affinity with the West

The 48 years of American colonization in the Philippines established a strong cultural affinity with the U.S. Their similarities are visible in the country’s governmental, educational and economic systems. Such affinity ensures a successful work relationship free of misunderstandings commonly followed by cultural barriers.

High quality, low cost SEO

The Philippines continues to offer the best prices for outsourced services in the world, including digital marketing and SEO. While office space prices are rising, labor and operational costs remain low. This makes it possible for vendors to provide top-notch services that are less expensive than neighboring locations in Asia. These costs can be up to 70 percent less than what SEO experts in North America and Europe charge.

Recruitment efficiency

Established service providers in the Philippines have been in the outsourcing business for over 25 years, and the industry as a whole is very mature in terms of offerings and experience.

Working with the right service provider is crucial when outsourcing SEO experts in the Philippines. The right service provider can find people you need at the shortest time possible. SEO recruitment and sourcing providers know how to match talent to role quickly and at the lowest possible cost.

How SEO Experts in the Philippines Help Businesses Cut Costs & Increase Profitability

Save Time

Hiring a single experienced SEO professional or building an SEO team can take forever in certain locations. Businesses can lose revenue each day that the position remains open. Hiring SEO experts in the Philippines is a quick process; the staffing solutions provider will handle recruitment, screening and on-boarding. Because of industry connections built over the years and a deep talent pool of SEO professionals, service providers are able to find a match quickly.

Reduce training expenses.

Training and continuing education can be very expensive if you have a lot of employees. The Association for Talent Development reported that U.S. companies spend $1,195 on average to train each employee. Hiring SEO experts in the Philippines means you don’t have to spend the time and resources to train new hires. They are skilled and experienced, and were chosen because they meet or exceed the job requirements.

Reduce opportunity costs

Having in-house employees work on repetitive lower-value tasks and tasks outside their expertise can reduce a company’s competitive advantage.

Save on equipment and technical support costs

In-house marketing teams need equipment (desks, chairs, computers, software, printers, Internet, phones, etc.) to do their jobs. When you hire SEO experts in the Philippines, you don’t have to pay for any of these things, unless you want your employees to use special or proprietary software. No equipment also means no maintenance or support fees.

Eliminate office space rental fees

Office space rental rates are skyrocketing around the world, particularly in urban centers. When you employ an in-house SEO professional, you’ll need to pay for the office space and other fixed costs. Offshore SEO eliminates office space costs; the service provider is responsible the housing and upkeep of their SEO professionals.

Cost is still the number one reason companies send digital marketing services to offshore vendors. If you are looking for world-class SEO but have a limited budget, consider working with service providers in the Philippines.

Current SEO Industry Trends

The marketing segment of the Philippine BPO industry continues to evolve, and local SEO professionals and marketing service providers are adapting to address industry challenges. New channels like social media compete against traditional channels like television and print, reflecting the rise of digital marketing service providers.

Google updates and algorithm changes have weeded out many low-quality SEO providers in the country, leaving established companies that have survived numerous market and technology upheavals. Besides raising the quality of SEO services provided by local firms, new technology has also made white hat SEO services more expensive.

Outsourcing Mobile SEO Services

Google uses the mobile version of each content for indexing and ranking. This is called mobile-first indexing. While businesses understand that they need a mobile optimized website to rank high in search engine results, few have the domain expertise to execute a successful mobile SEO strategy on their own. Mobile SEO services provided by third parties locally and offshore can give you an edge over the competition.

Outsourcing Mobile SEO Services: What is Mobile SEO?

Mobile SEO optimizes page rankings for mobile users. With more people using smartphones and tablets instead of desktop computers to access the internet and shop online, it makes sense to prioritize relevant and quality content for mobile users.

In fact, according to DigitalLogic, the majority of Americans with smartphones search for local information on their phones even when there’s a desktop or laptop computer present. 51 percent of smartphone users found new products or companies with a mobile phone search.

To adapt to these changes, Google released its mobile-first indexing update, and as such, websites with a mobile-friendly version receive a ranking boost. If you don’t have an optimized and responsive website (a website that is easy to use on any device, regardless of screen size), you won’t rank high on search engine results page (SERP). This will negatively affect your visibility on the net.  

But it’s not enough to have a mobile-friendly website that only looks good and works well on a smaller screen. Your website also needs to be responsive on tablets and desktop/laptop computers. Your visitors should be able to engage with your site with fluency and ease.

Mobile SEO Techniques

Content Marketing Strategy

It’s important to include mobile SEO in your content marketing strategy from the start. There are some SEO techniques you should keep in mind:

Keywords

The majority of keywords rank differently on mobile. Mobile users tend to type shorter queries and make typos more easily. This means separate keyword research and knowing which keywords are most relevant to mobile users. When ranking for both mobile and desktop, use more keyword groups than usual to determine which ones lead to page visits, content discoveries and conversions. Build on your target keywords and create longer keyword groups that are more likely to be used by your target audience.

Local SEO

According to Google, 76 percent of people who used the Internet to find something they needed visited a local business within 24 hours. You need to localize mobile SEO to keep up with your audience. Register your business with Google and mention your location in your website pages and content.

Analytics

Google Analytics is a powerful tool for making sense of traffic data for all devices, including tablets and desktops. To better understand audience engagement, study both page and content level data. Looking at backlinks and social media activity at the page level, for example, can help you target keywords more accurately.

Content

Make sure to create content for your audience and not just for SEO. Different types of content let you see what works and what doesn’t. It shows you areas where you need to improve and content you need to change. Tweak your content as you go to keep your audience happy.

Mobile SEO Outsourcing Services: Should you outsource mobile SEO?

It can be difficult to target keywords for multiple devices as Google focuses on search security. Keeping your contenting marketing strategy in line with the needs of your audience is another challenge.

Moreover, you should consider outsourcing mobile SEO if your site is presenting the following signs:

Consistently poor page rankings

If your in-house marketing team keeps missing targets or your page ranking has been poor for several years, mobile SEO services from a trusted provider can help. If you’re still on the fence, take advantage of the risk-free consultation that many providers offer. This is a great opportunity to identify pain points and learn what you could be doing better in terms of mobile SEO.

Lack of in-house expertise/talent

Startups often have this problem, so they turn to outside experts for help. Instead of building a content marketing team from the ground up (expensive and takes a long time), why not outsource to an SEO agency that knows what they’re doing? Mobile SEO outsourcing, especially offshore SEO, is generally cheaper than hiring local SEO experts full time.

Small budget

Outsourcing mobile SEO to offshore agencies can potentially cut costs up to 70 percent. Even if you have the budget to hire full-time SEO professionals, mobile SEO outsourcing is a great place to test the waters before you commit.

Business growth or expansion

Is your business growing or expanding to new markets? You’ll likely need more people for support. Instead of hiring new team members, consider outsourcing mobile SEO services. New products, audiences and markets require research and local knowledge. SEO experts can modify your content strategy as needed and boost conversions.

Outsourcing Mobile SEO Services to the Philippines

The Philippines is one of the world’s most attractive outsourcing destinations for information technology services, including mobile SEO. The 2020 Tholons Services Globalization Index (TSGI) ranked the Philippines fifth in its list of Top 50 Digital Nations. This list ranks digital innovation and adaptability.

As a top digital nation, the Philippines is known to be the home of foreign-managed SEO agencies that deliver best in class services to offshore clients. The SEO segment of the country’s outsourcing sector has evolved and matured over the years, with only top tier providers remaining. These ones offer a comprehensive suite of SEO services, including mobile SEO services.

Sourcefit Philippines is a leading staffing provider that can help you find the best mobile SEO professionals quickly and cost-effectively. Whether you need to build an entire offshore team or hire mobile SEO experts on a contract basis, Sourcefit can help.

Search Engine Optimization Experts in the Philippines

Sourcefit is a custom offshore staffing solutions provider helping global clients achieve their digital marketing goals. Sourcefit has built solid connections in the fields of business and IT over the years, and our wide talent network allows us to give our clients the services of the best SEO experts in the Philippines.

Our topnotch digital marketing services are available at the lowest industry rates, allowing clients to access world class SEO talent at a fraction of local cost. With our domain expertise in SEO and digital marketing strategy, you can expect personalized service and results, guaranteed. Need a single dedicated SEO professional or a team of digital marketing specialists for a short-term project? Sourcefit offers comprehensive and flexible solutions tailored to your business.

To learn more about outsourcing, you can read our Top 8 Qualities of an Outsourcing Company in the Philippines article. We invite you to follow us on social media and to visit our website to learn more about our services.

About Us: Sourcefit is a widely recognized US-managed business process outsourcing company based in Manila, Philippines. We proudly serve over 100 clients with a workforce of more than 1,300 employees. Our global centers can serve multiple markets, and our staff is highly proficient in English, Spanish, French, and Portuguese. Whether you need a few or many employees, we can help you achieve your business goals and build high-quality offshore teams.

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