SOURCEFIT

Position Overview:

We are looking for a highly skilled and experienced Senior Social Media and Email Marketing Specialist to join our dynamic marketing team. This role requires a strategic thinker with a proven track record of managing social media and email marketing campaigns for global brands, preferably within the BPO industry. The successful candidate will be responsible for developing and executing comprehensive social media and email marketing strategies to enhance brand awareness, engagement, and lead generation.

Key Responsibilities:

Social Media Management

• Develop and implement social media strategies aligned with business goals.
• Create, curate, and manage engaging content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Monitor social media channels, respond to comments, and engage with followers to build a strong online community.
• Analyze social media performance metrics and provide insights and recommendations for improvement.
• Stay up-to-date with social media trends, tools, and best practices.

Email Marketing

• Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer behavior and demographics to ensure targeted and personalized messaging.
• Conduct A/B testing to optimize email performance and improve open and click-through rates.
• Track and analyze email campaign performance metrics and report on key findings.
• Ensure compliance with email marketing regulations and best practices.

Content Creation and Management

• Collaborate with the content team to develop high-quality, relevant, and engaging content for social media and email campaigns.
• Manage a content calendar to ensure timely and consistent delivery of marketing messages.
• Utilize graphic design tools and software to create visually appealing content.

Strategy and Planning

• Work with the marketing team to develop and implement integrated marketing strategies that align with overall business objectives.
• Identify opportunities for cross-channel marketing initiatives and campaigns.
• Conduct market research to understand target audiences and industry trends.

Analytics and Reporting

• Monitor, analyze, and report on the effectiveness of social media and email marketing campaigns.
• Provide regular updates and insights to the marketing team and senior management.
• Use data-driven insights to refine strategies and improve overall campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in social media and email marketing, preferably with global brands and within the BPO industry.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Marketo) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to analyze data, draw actionable insights, and present findings to stakeholders.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Knowledge of SEO, SEM, and digital marketing principles is an advantage.