Content marketing or the creation and distribution of traditional and digital media are important activities to engage and expand an organization’s customer base. Content in the form of news, blog and video posts, images, infographics, e-books, white papers, frequently asked questions (FAQs), and interactive media must be planned and targeted to achieve a company’s unique marketing objectives.

Successful content marketing reinforces and maintains your organization’s trustworthiness, credibility and expertise. Content marketing is indirect marketing, unlike online sales marketing that directly solicits business from your customers. By reading blog posts or viewing images and videos, the customer understands the benefits of buying your product or service.

The right content is as compelling as direct marketing in generating leads, increasing sales and improving profits. The positive impact of content marketing to the bottom line is further enhanced by social media channels, wherein your audience can share, “like” and promote content. This helps businesses generate brand awareness, build loyalty and grow their communities.

Measuring the effectiveness of content marketing in terms of ROI can be challenging without a solid content strategy. Content strategy is about matching consumer need with your brand campaign. For long-term customer engagement, the right content must reach the right customer at the right time. Content marketing begins with strategy planning and development, followed by content development and distribution—all of which requires highly specialized skills.

It can be hard to find the right marketing talent to develop meaningful content. Companies that build in-house content marketing teams understand the significant investment involved, not only in hiring and supporting full-time professionals, but also in infrastructure and other related expenses. Many companies are choosing to work with third party content marketing strategists and experts to achieve their goals.

Sourcefit Content Marketing Solutions

Sourcefit helps global companies attract, connect with and grow their target audience by providing them with highly skilled Philippine-based content marketing professionals. We hire top writers, designers, filmmakers, strategists and online marketing experts to develop and manage content with the aim of building and growing a community around your brand.

Our content marketing expertise encompasses keyword research, target audience analysis, competitive analysis, benchmarking strategy, search engine marketing, content amplification, social promotion, responsive design, structured data services, sponsored content and more. Sourcefit content marketing specialists are both creative and analytic. They have professional experience with ROI-driven marketing campaigns and content marketing software and tools.