ANTANANARIVO, MADAGASCAR, November 28, 2025 – Sourcefit, a global leader in strategic outsourcing and workforce solutions, announced the successful completion of its breast cancer awareness campaign in Madagascar last October for Breast Cancer Awareness Month. As part of the “October Rose” initiative, Sourcefit Madagascar actively participated in two major community events, one in the capital city of Antananarivo and another in Fort Dauphin in the southern Madagascar, positively impacting over 1,000 women.
Demonstrating strong commitment to corporate social responsibility (CSR), Sourcefit Madagascar collaborated with local organizations Round Table Madagascar and Ladies Circle Madagascar to deliver vital health and hygiene resources to underserved communities. The initiative included the distribution of hygiene kits for women and girls, free breast cancer screenings, and medical awareness sessions conducted by local doctors.
The campaign was strategically tailored to meet the distinct needs of each region. In Fort Dauphin, where awareness about breast cancer is less prevalent, the primary focus was on education and early detection. In Antananarivo, where greater access to modern healthcare facilities has led to increased awareness, the initiative concentrated on providing essential hygiene products to support women’s health.
The project was spearheaded by Yannick Antoinette, Sourcefit Madagascar’s Country Manager and Round Table Madagascar’s Public Relations Officer, who emphasized the importance of community-focused corporate action.
Breast cancer awareness remains a critical issue in Madagascar, with a lack of information and resources often hindering early diagnosis and treatment. By bringing medical professionals and resources directly to the community, Sourcefit and its partners aimed to empower women with the knowledge and tools necessary to prioritize their health.
“Giving back to our communities is a core pillar of our values at Sourcefit. Through the October Rose campaign, we had the opportunity to make a tangible difference in the lives of these women. By tailoring our approach for both locales, we were able to provide meaningful support where it was needed most. We are proud to stand with our partners in the fight against breast cancer and will continue to be a dedicated ally to the communities we serve.”
About Sourcefit
Founded in 2009, Sourcefit is an award-winning business process outsourcing company dedicated to helping businesses of all sizes, scale efficiently and sustainably. With over 2,000 employees across five countries, Sourcefit offers a full suite of services in staffing, managed services, and AI-powered workforce solutions.
