Moderation protects your community from:
- Unlawful, explicit, and offensive content. Without moderation, your community will quickly fill with this type of content. The ever-changing legal landscape, as evidenced by the recent conviction of Google executives in Italy, makes it a necessity for companies to do their utmost to protect themselves.
- Predators who may be looking to victimize other community members, especially minors. Not only does moderation fulfill your social responsibility as a community operator, but it protects your brand from being tarnished by the actions of your community members.
- Pirated content. Due diligence must be exercised to prevent wrongful use of copyrighted material.
- Conflict among community members. Moderators are able to nip conflicts in the bud and guide users toward positive interaction.