Full Time

Marketing Assistant

Please note that this position is full bilingual, therefore it is required advanced English. Also, please submit your resume on English.

Marketing Assistant

About Us:

Industria Business Lawyers LLP is a fully virtual law firm incorporated in Washington, D.C. with a significant presence in South Florida and New York. The firm focuses on corporate transactions and litigation, with a strong connection to the blockchain community. We specialize in drafting documents, researching regulatory compliance, and undertaking litigation on behalf of our clients located worldwide.

Responsibilities:

• Content Creation and Coordination:
• Draft content for blog posts, newsletters, and social media posts on platforms such as LinkedIn, Twitter, etc...
• Initiate and manage email marketing campaigns via MailChimp
• Coordinate branding and content creation for attorney and client-facing channels (AVVO, Superlawyers, Quora, etc.).
• Manage SEO efforts and website content maintenance.
• Create and maintain infographics for social media posts related to all of our practice areas.

• Consistently post on all our social media platforms such as Instagram, Facebook, Twitter, Linkedin, and YouTube at least once a day. (You will be given guidance and assistance throughout the learning process)
• Edit our formal infographics and podcast videos

Strategic Planning:

• Establish positioning, identify target audiences, and develop marketing plans across different channels and segments.
• Need someone who is versatile, adaptable, and resourceful.

Media Opportunities:

• Identify opportunities for attorneys to appear as contributors in publications and podcasts.
• Communication and Calendar Management:
• Present ideas and deliverables to internal and external teams.
• Maintain a content calendar for social media (LinkedIn and Twitter) and create captivating newsletters.

Additional Responsibilities:

• Record videos and create instructional content. (Creating SOPs)
• Handle other tasks as they arise.

Our Ideal Hire Is:

• Upbeat, optimistic, and aligned with our company values.
• Fast, efficient, and proactive in problem-solving.
• A quick learner with previous marketing experience.
• Excellent written and verbal English skills.
• Detail-oriented and metrics-driven.
• Technologically adept with a reliable internet connection.
• An "A+ player" who collaborates effectively within a team.

Skills and Qualifications:

• Strong project management skills.
• Ability to collaborate with attorneys, staff, and team members.
• At least one year of marketing experience for a law firm or professional services.
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Metrics-driven mindset with a creative eye.
• Experience with marketing automation and CRM tools.
• Canva expertise is highly preferred, we would like someone who can design our graphics and optimize our images.

Some more detailed tasks of what we expect:

Content for our Corporate and Business Practice:

• Educational Content: Develop blog posts that explain complex legal processes in simple terms, such as "Understanding the Basics of Corporate Governance."
• Detailed Service Descriptions: Write comprehensive descriptions of services like "What to Expect from Our Contract Review Services" that detail the process and benefits.
• SEO-Enhanced Content: Ensure each piece of content is optimized for search engines with relevant keywords like "corporate law services," "business litigation expert," and "compliance solutions."
• Targeted Content Advertising: Produce targeted articles for specific audiences, such as "Top 5 Mistakes First-Time Home Buyers Should Avoid" to engage potential real estate clients.

Drafting Content for our Crypto and Blockchain Practice:

• Weekly Articles: Draft and publish weekly articles on topics like "The Future of Cryptocurrency Regulations" or "How Blockchain Can Transform Traditional Business Operations."
• Educational Emails: Send tailored educational emails to LinkedIn connections that provide value and establish the firm's expertise, such as updates on recent blockchain legal developments.
• Social Media Reposts: Curate and share interesting articles and news on cryptocurrencies and blockchain technologies to maintain engagement and demonstrate thought leadership.

General Content Management:

• Blog Management: Regularly update the corporate blog with posts that provide value, showcase services, and incorporate SEO best practices.
• Social Media Coordination: Manage platforms including LinkedIn, Twitter, and Facebook, focusing on creating and sharing content relevant to both corporate and blockchain practices.
• Newsletter and Email Campaigns: Develop and execute a monthly newsletter and targeted email campaigns to both current clients and potential leads that highlight key services, recent case successes, and firm news.
• Video Management: Publish our videos to our channel, website and socials

Bottom Line

• We want to launch a newsletter to our current contact list
• We want to start an email campaign targeted at our referral sources
• We want to improve our SEO efforts
• The website needs to be edited and updated with 3 different types of content
• Edit our videos and infographics
• We need to be constantly posting on our social media good quality content

by Carl Trinidad