In today’s highly competitive digital landscape, businesses need to have a strong online presence to succeed. However, many small and medium-sized businesses often struggle to keep up with the rapidly evolving world of digital marketing. As a result, companies outsource digital marketing services. In a recent survey carried out in 2022 by Statista, it was revealed that 47% of marketing professionals who participated in the study contracted out their graphic design work. Video design was the second most popular service outsourced, with 43% of respondents opting for it. Meanwhile, copywriting ranked third on the list, with 37% of marketers indicating that they outsourced it as part of their content creation strategy.

Outsourcing digital marketing allows businesses to tap into the expertise and knowledge of professionals who specialize in various aspects of online marketing, including search engine optimization (SEO), social media management, email marketing, and more. By outsourcing digital marketing services, businesses can improve their online visibility, attract more leads, and grow their brand. In this article, we’ll explore how outsourcing digital marketing services can be the key to unlocking brand awareness for your business.

Table of Contents

What is Digital Marketing?
Digital Marketing Roles
Digital Marketing Services
Considerations on Selecting the Right Service Provider
Digital Marketing Tools
Outsource Digital Marketing Services from the Philippines: Success Story

What is Digital Marketing?

Digital marketing refers to the use of digital channels and technologies to promote a product, service or brand. This can include a variety of tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. The goal of digital marketing is to reach and engage with potential customers where they spend most of their time – online.

Digital marketing is a highly beneficial tool that can help businesses increase their brand recognition and awareness through various methods of cost-effective and targeted advertising. By utilizing digital marketing, businesses can create highly targeted and effective advertising campaigns that are customized to their specific audience. This targeted approach allows companies to ensure that their message is reaching the right people at the right time, increasing the likelihood of converting those individuals into customers. In addition, digital marketing allows companies to measure the success of their campaigns in real-time, providing valuable insights into which strategies are working and which ones need improvement.

The use of digital marketing can also help companies build long-lasting relationships with their customers. By engaging with their audience through social media and other digital channels, businesses can create a sense of loyalty and trust, which can lead to repeat purchases and positive word-of-mouth referrals. By using digital marketing to foster customer engagement, businesses can increase their conversion rates and maximize their profits.

Digital Marketing Roles

When it comes to digital marketing, there are numerous roles involved in making a campaign successful. Each role is responsible for specific tasks that contribute to the overall strategy. The most important digital marketing roles are as follows:

Digital Marketing Manager

A digital marketing manager oversees the entire digital marketing campaign. They develop strategies, set goals, and monitor the performance of various channels.

Content Marketing Manager

Content marketing is a crucial aspect of digital marketing. A content marketing manager is responsible for creating and managing content that aligns with the brand’s objectives.

Search Engine Optimization (SEO) Specialist

An SEO specialist ensures that the website appears at the top of the search engine results page (SERP) by optimizing the website for search engines.

Search Engine Marketing (PPC/SEM) Specialist

A PPC/SEM specialist uses paid advertising to drive traffic to the website. They create and manage pay-per-click (PPC) campaigns on platforms like Google Ads.

Social Media Manager

A social media manager is responsible for managing the brand’s social media presence. They create and publish content, engage with followers, and monitor social media metrics.

Marketing & Data Analyst

A marketing & data analyst is responsible for analyzing marketing data and providing insights to improve campaigns. They use tools like Google Analytics to track website traffic, monitor user behavior, and evaluate the effectiveness of campaigns.

Email Marketer

An email marketer develops and executes email marketing campaigns. They use email marketing tools to create and send newsletters, promotional emails, and other email campaigns.

Graphic Designer

A graphic designer creates visual elements for the digital marketing campaign. They design logos, infographics, social media graphics, and other visual elements.

Web Designer/Web Developer

A web designer/web developer is responsible for designing and developing the website. They create the website layout, design the user interface, and develop the website’s functionality.

Video Editor

Video marketing is becoming increasingly popular, and a video editor is responsible for creating and editing videos for the campaign. They use software like Adobe Premiere Pro to edit and enhance the video content.

Digital Marketing Services

Companies outsource digital marketing services to improve the customer experience and loyalty. Some of these services are as follows:

Web Optimization

SEO experts use various practices, such as keyword research and proper site structure, to optimize websites. This ensures that the website performs well in search engines and is easily found by users. In addition, SEO experts ensure that the website is responsive and provides an optimal viewing and interaction experience across multiple devices. This results in a better user experience, increased website visibility, and more traffic.

Value-added and Informative Content

SEO experts create unique and original content that provides real value to the audience. This type of content can demonstrate the business’s expertise and strengthen customer trust and loyalty. It also helps build brand authority, establishing the business as a thought leader in the industry and improving its reputation, credibility, and visibility. By being seen as a trusted source of information and services, businesses can differentiate themselves from competitors and gain a competitive advantage.

Successful Email Campaigns

Email marketing is a cost-effective way to reach the target audience directly and can drive conversions. It also provides valuable insights for future marketing efforts through detailed tracking and analysis of campaign performance. Key elements of a successful email campaign include a clear subject line, personalized greeting, relevant content, and a strong call-to-action.

Proper Advertisement Management

PPC specialists and digital marketing managers can help businesses reach their target audience quickly and effectively by using PPC. This is a type of online advertising where companies pay each time a user clicks on one of their ads. PPC advertising can provide measurable results and help businesses achieve their goals. Other effective advertisements used by digital marketing experts are display advertising and affiliate marketing. These types of advertising can help reach a large audience and drive sales without having to manage a large advertising budget.

Social Media

Social media is a powerful tool for building brand awareness and reaching a large and engaged audience. A digital marketing expert can easily develop a social media strategy that is tailored to the business’s goals and target audience. This can include determining which social media platforms to use, creating a content calendar, and developing a plan for engaging with followers. Outsourced digital marketing experts can also create and curate high-quality engaging content that will appeal to the target audience in social media. Additionally, these experts can track the results of their social media campaigns and provide detailed analytics and reporting. This can help businesses see what is working well and make informed decisions about future social media efforts.

Data-driven Analysis

Data-driven analysis is a key aspect of digital marketing that involves using data and analytics to inform marketing decisions and strategies. Digital marketing experts use various data sources and analytical tools to measure the success of marketing efforts, track consumer behavior, and identify opportunities for improvement. Website analytics provide insights into how users are interacting with a website, including pageviews, bounce rates, and time on site. This information can be used to inform website design, content strategy, and ad targeting. 

Considerations on Selecting the Right Service Provider

When selecting a service provider for digital marketing, there are several important considerations to keep in mind. Here are some key factors to consider:

Portfolio and Experience

Look for a service provider with a track record of success in digital marketing. They should have experience in your industry and be able to provide examples of successful campaigns they have run for similar clients.

Services Offered

Make sure the service provider offers the specific services you need. For example, if you need help with search engine optimization (SEO), look for a provider with expertise in that area.

Pricing

Consider the pricing structure and whether it fits within your budget. Some providers charge a flat fee, while others charge based on the services provided or the results achieved.

Communication

Look for a provider who communicates clearly and regularly. They should be responsive to your questions and concerns and keep you updated on the progress of your campaigns.

Reputation

Check reviews and references to get a sense of the provider’s reputation. Look for a provider with a solid reputation for delivering results and providing excellent customer service.

Technology and Tools

Digital marketing requires a range of technology and tools. Ensure that the provider you choose has access to the necessary tools and technology to deliver the best results.

Alignment with your Goals

Make sure the service provider understands your business goals and can align their services to help you achieve them.

By considering these factors, you can find a service provider who will deliver effective digital marketing solutions that meet your business needs.

Digital Marketing Tools

Digital marketing service providers use a variety of tools and technologies to deliver the best results for their clients. Here are some common tools and technologies that they may use:

Analytics Tools

These tools help track website and campaign performance, such as Google Analytics, Adobe Analytics, and Kissmetrics.

Keyword Research and SEO Tools

These tools help with keyword research, tracking rankings, and optimizing websites for search engines, such as SEMrush, Ahrefs, and Moz.

Content Management Systems (CMS)

These systems allow for the creation and management of website content, such as WordPress and Drupal.

Email Marketing Platforms

These tools help create, send, and track email campaigns, such as Mailchimp, Constant Contact, and Campaign Monitor.

Social Media Management Tools

These tools help manage social media accounts, schedule posts, and track performance, such as Hootsuite, Buffer, and Sprout Social.

Advertising Platforms

These platforms allow for the creation and management of paid advertising campaigns, such as Google Ads, Facebook Ads, and LinkedIn Ads.

Design and Video Editing Tools

These tools help create visual content for digital marketing campaigns, such as Adobe Creative Suite, Photoshop, and Final Cut Pro.

CRM (Customer Relationship Management) Software

These systems help manage customer and prospect data, such as Salesforce, Zoho CRM, and HubSpot CRM.

It’s important to note that not all digital marketing service providers use the same tools and technologies, and the specific tools used may depend on the needs of the client and the provider’s area of expertise.

Outsource Digital Marketing Services from the Philippines: Success Story

The Philippines has become a hub for outsourcing digital marketing services due to its highly skilled workforce, English proficiency, and competitive pricing. Many well-known companies have outsourced their digital marketing services to the Philippines, and have seen great success. In this section, we will take a look at one of these companies.

Deloitte

Deloitte is a multinational professional services network that provides audit, tax, consulting, and financial advisory services. They outsourced their digital marketing services to a team in the Philippines and saw an increase in website traffic, lead generation, and brand awareness. The team in the Philippines was able to deliver high-quality content and implement effective SEO strategies, resulting in increased website traffic and lead generation.

The digital marketing experts in the Philippines provided Deloitte with a range of services including content creation, search engine optimization (SEO), social media marketing, and email marketing. The team was able to create high-quality content that resonated with the target audience and improved Deloitte’s online visibility. By implementing effective SEO strategies, the team was able to increase the visibility of Deloitte’s website in search engine results pages (SERPs), resulting in increased website traffic.

The team also implemented a social media marketing strategy that helped Deloitte connect with its target audience and increase brand awareness. Through targeted social media campaigns, the team was able to engage with potential customers and drive traffic to Deloitte’s website. In addition, the digital marketing experts in the Philippines helped Deloitte with email marketing campaigns that were designed to increase lead generation. By creating compelling email content and implementing effective email marketing strategies, the team was able to attract new leads and nurture existing ones.

To learn more about outsourcing, you can read our 8 Tips for Successful Outsourcing article. We invite you to follow us on social media and to visit our website to learn more about our services.

About Us: Sourcefit is a widely recognized US-managed business process outsourcing company based in Manila, Philippines. We proudly serve over 100 clients with a workforce of more than 1,300 employees. Our global centers can serve multiple markets, and our staff is highly proficient in English, Spanish, French, and Portuguese. Whether you need a few or many employees, we can help you achieve your business goals and build high-quality offshore teams.

Latest Awards

Sourcefit’s commitment to excellence has been recognized through numerous industry awards and certifications.

We recently received the Fortress Cyber Security Award from the Business Intelligence Group. Sourcefit was also honored with the prestigious recognition of Best Outsourcing Solutions Provider in the Philippines during the 2023 Business Excellence Awards.

Other awards include: FT ranking of 500 high-growth Asia-Pacific, The Marketing Excellence Awards, Inquirer Growth Champion,  HR Asia Awards, among others.

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