Outsource Customer Service in the Philippines: A Cost-Effective Solution

Outsource Customer Service Philippines

Outsourcing customer service in the Philippines has been a popular trend among businesses of different sizes and industries. The country has been recognized as the global call center capital of the world due to its growing business process outsourcing (BPO) industry. The country’s high level of English proficiency, coupled with its cost-effective labor and government support has attracted multinational companies to set up call centers and other BPO operations in the country. 

Additionally, Filipinos’ warm and friendly demeanor, which is highly valued in customer service roles, has contributed to the success of the industry. As a result, the BPO industry has become a major contributor to the economy of the Philippines. With over 1000 companies, the BPO sector provides an annual contribution of around $30 billion. In 2019, there were approximately 1.3 million Filipinos employed in this industry, and it is currently experiencing an annual growth rate of 8-10%. The Philippines is believed to hold a significant portion of the worldwide BPO market, estimated at 10-15%.

In this article, we will discuss the power of customer service, the benefits of outsourcing customer service in the Philippines, and how it can help businesses achieve their goals.

Table of Contents
What is Customer Service Outsourcing?
The Power of Customer Service: Making or Breaking a Brand
Why Outsource Customer Service in the Philippines?
How Technology is Revolutionizing Customer Service
Outsource Customer Service Philippines: Success Story

What is Customer Service Outsourcing?

Customer service outsourcing refers to the practice of hiring a third-party service provider to handle customer support and related services on behalf of a company. This can include phone, email, chat support, social media management, and other services that cater to the needs of customers.

Outsourcing customer service has become a common practice among businesses, especially those that want to focus on their core competencies and streamline their operations. By outsourcing customer service, companies can reduce their operational costs, improve customer satisfaction, and gain access to a wider pool of talent.

The Power of Customer Service: Making or Breaking a Brand

Customer service is a crucial component of any successful business, as it can make or break a brand. In today’s highly competitive business landscape, providing exceptional customer service is more important than ever before. It not only helps retain existing customers but also attracts new ones.

The impact of customer service on a brand cannot be overstated. A positive customer service experience can create loyal customers who advocate for your brand, leading to increased brand awareness and positive word-of-mouth marketing. On the other hand, a negative experience can damage your brand’s reputation and turn away potential customers.

According to Qualtrics’ 2022 Global Consumer Report, a significant proportion of customers would be inclined to purchase more from a business that treats them better. Specifically, 60% of the respondents claimed that they would be willing to spend more if a business improved their treatment. Additionally, 62% of the surveyed customers emphasized the importance of businesses caring more about their needs.

This data indicates that brands that prioritize the satisfaction and well-being of their customers can gain a competitive edge in the market. By prioritizing customer service, companies can differentiate themselves from their competitors and develop a loyal customer base. By outsourcing customer service to the Philippines, businesses can take advantage of the country’s reputation for providing exceptional customer service and gain access to a highly skilled workforce that can help them differentiate themselves from their competitors and deliver exceptional customer service, ultimately leading to increased customer satisfaction, loyalty, and revenue.

Outsource Customer Service Philippines

Why Outsource Customer Service in the Philippines?

The Philippines has emerged as one of the top outsourcing destinations in the world, particularly in the customer service industry.  Here are some reasons why businesses choose to outsource their customer service to the Philippines:

 Skilled workforce

The Philippines has a large pool of skilled workers who are proficient in English and have experience in customer service. The country’s education system emphasizes the English language, which makes it easier for Filipinos to communicate effectively with customers from English-speaking countries. Additionally, the country has a growing BPO industry, which means there is a high supply of qualified candidates who can provide customer service.

Competitive labor cost

One of the main advantages of outsourcing to the Philippines is the cost savings. Labor costs in the Philippines are significantly lower compared to Western countries, which means businesses can save up to 70% on labor expenses. This is especially beneficial for small businesses and startups that have limited budgets.

Strong English proficiency

Filipinos are known for their excellent English proficiency, which is a crucial factor in providing high-quality customer service. English is widely spoken and taught in the Philippines, which makes it easier for Filipinos to understand and respond to customer inquiries. This also reduces the chances of miscommunication and ensures that customers receive accurate and timely support.

Cultural compatibility

The Philippines has a culture that is similar to Western countries, particularly the United States. Filipinos are familiar with Western culture, values, and customs, which makes it easier for them to relate to customers from these countries. This cultural compatibility also contributes to the high level of customer satisfaction that businesses can achieve by outsourcing to the Philippines.

Government support

The Philippine government has been supportive of the outsourcing industry, recognizing it as a key driver of economic growth. This has led to the establishment of various programs and initiatives that promote the outsourcing industry, such as tax incentives, streamlined visa processes, and improved infrastructure.

How Technology is Revolutionizing Customer Service

In today’s fast-paced and highly competitive business environment, customer service is no longer limited to just face-to-face interactions or phone calls. With the advent of technology, businesses have access to a wide range of tools and platforms that can help them deliver exceptional customer service and meet the evolving needs and preferences of their customers.

Chatbots and Virtual Assistants

One of the most significant ways technology is revolutionizing customer service is through the use of chatbots and virtual assistants. These automated systems can handle routine queries, provide 24/7 support, and help customers with self-service options. Chatbots and virtual assistants can also free up human agents to focus on more complex queries, resulting in faster resolution times and improved customer satisfaction.

According to a recent study, 23% of customers prefer to interact with businesses through chat or direct message when seeking a quick answer or resolving a minor issue. This suggests that providing customers with the option to communicate through these channels can enhance their experience and lead to greater satisfaction with the brand’s customer service.

Customer Relationship Management

Moreover, technology has also enabled businesses to personalize their interactions with customers. With the help of customer relationship management (CRM) software, businesses can store and analyze customer data to gain insights into their needs, preferences, and behaviors. This data can then be used to deliver personalized recommendations, offers, and experiences, creating a more seamless and enjoyable customer journey.

Social Media

Social media platforms have also emerged as a critical component of modern customer service. Customers expect businesses to be present on social media and respond to their queries and complaints promptly. This has led to the rise of social media management tools that can help businesses monitor and manage their social media interactions and respond to customer queries quickly and efficiently.

Self-Service Options

Another way technology is transforming customer service is through the use of self-service options. A majority of customers, specifically 67%, have a preference for self-service options as opposed to engaging with a company representative for their customer service needs. Such options include knowledge bases, FAQ pages, and video tutorials. This not only empowers customers to find answers to their queries quickly but also reduces the workload on customer service agents.

By outsourcing customer service to the Philippines, businesses can take advantage of the country’s reputation for providing exceptional customer service and access a highly skilled workforce that can help them leverage technology to deliver exceptional customer experiences.

Outsource Customer Service Philippines: Success Story

The Philippines has become one of the world’s top destinations for outsourcing customer service, and many businesses have reaped significant benefits by leveraging the country’s highly skilled and English-proficient workforce. Here’s a success story of a company that outsourced customer service to the Philippines:


Shopify, the e-commerce platform that allows businesses to set up and manage their online stores, has been outsourcing its customer service operations to the Philippines since 2013. By partnering with a local outsourcing provider, Shopify was able to provide high-quality support to its growing customer base while maintaining a low-cost structure. The company has reported significant cost savings and improved customer satisfaction as a result of outsourcing.

The customer service experts from the Philippines provided Shopify with a range of services including email support, live chat support, and phone support. The team was able to respond to customer inquiries promptly and effectively, resulting in a reduction in response times and an increase in customer satisfaction rates. In addition, the team was able to handle a large volume of customer inquiries efficiently, resulting in cost savings for Shopify. The team was able to handle customer inquiries in a timely manner while maintaining a high level of quality, resulting in increased efficiency for Shopify. Moreover, they were able to provide a personalized experience to customers by understanding their needs and addressing their concerns promptly. This resulted in higher customer loyalty and repeat business for Shopify.

This success story showcases the advantages that outsourcing customer service from the Philippines can bring to businesses of all sizes and industries.


Outsourcing customer service from the Philippines has proven to be a successful strategy for many companies, allowing them to access a highly skilled and English-proficient workforce, provide 24/7 support, and reduce costs while improving customer satisfaction. As companies increasingly recognize the benefits and growth potential of the outsourcing sector, it is expected that the outsourcing of customer service to the Philippines will continue to thrive in 2023 and beyond. 

To learn more about outsourcing, you can read our 8 Tips for Successful Outsourcing article. We invite you to follow us on social media and to visit our website to learn more about our services.

About Us: Sourcefit is a widely recognized US-managed business process outsourcing company based in Manila, Philippines. We proudly serve over 100 clients with a workforce of more than 1,300 employees. Our global centers can serve multiple markets, and our staff is highly proficient in English, Spanish, French, and Portuguese. Whether you need a few or many employees, we can help you achieve your business goals and build high-quality offshore teams.

Latest Awards

Sourcefit’s commitment to excellence has been recognized through numerous industry awards and certifications.

We recently received the Fortress Cyber Security Award from the Business Intelligence Group. Sourcefit was also honored with the prestigious recognition of Best Outsourcing Solutions Provider in the Philippines during the 2023 Business Excellence Awards.

Other awards include: FT ranking of 500 high-growth Asia-Pacific, The Marketing Excellence Awards, Inquirer Growth ChampionHR Asia Awards, among others.

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