Position Summary:
We are seeking a dynamic and creative Marketing Coordinator to lead our social media activities, develop engaging content, and design traditional marketing materials, including brochures and print collateral. The ideal candidate is a proactive, detail-oriented individual with a passion for storytelling, digital trends, and audience engagement, as well as a strong understanding of traditional marketing strategies.
Job Details:
Work from Home or Onsite
Monday to Friday
Responsibilities:
Social Media Management
- Plan, create, and schedule compelling social media posts across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, etc.).
- Develop and implement social media campaigns that align with marketing objectives.
- Monitor and respond to comments and messages in a timely and professional manner.
- Analyze social media performance metrics and provide actionable insights to optimize strategies.
- Stay up-to-date with platform updates, trends, and best practices.
Creative Content Development
- Produce engaging multimedia content, including graphics, videos, and written posts.
- Collaborate with the design team to ensure consistency in brand visuals and messaging.
- Create content calendars to organize campaigns and ensure timely delivery of posts.
- Write compelling copy for social media captions, blog posts, newsletters, and more.
- Capture photos and videos during events or on-site activities for real-time sharing.
Traditional Marketing Materials
- Design and produce brochures, flyers, posters, and other print collateral.
- Work closely with the marketing team to ensure all traditional materials align with brand guidelines and messaging.
- Coordinate with printers and vendors to manage production timelines and quality control.
- Develop content for advertisements in magazines, newspapers, or other print media.
- Update and maintain existing marketing materials to reflect current branding and information.
Collaboration and Coordination
- Work closely with cross-functional teams to align all marketing efforts with broader strategies.
- Coordinate with external vendors, agencies, and freelancers, as needed.
- Assist in brainstorming and developing innovative marketing initiatives to boost brand engagement and conversions.
Performance Tracking and Reporting
- Track KPIs such as engagement rates, follower growth, website traffic, and conversions.
- Measure the impact of traditional marketing materials through client feedback and campaign success.
- Prepare monthly reports highlighting successes, challenges, and areas for improvement.
Qualifications:
- Proven experience managing social media accounts, creating content, and producing traditional marketing materials (1-3 years).
- Strong writing, editing, and proofreading skills.
- Proficiency in graphic design tools like Canva, Adobe Creative Suite, or similar.
- Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).